Federal and state governments have enacted numerous laws to protect consumers from fraudulent and deceptive business practices.  In addition, where a business has broken an agreement, changed the terms of an agreement, or failed to disclose important terms of an agreement, a consumer who has suffered damages may be able to pursue a breach of contract or similar action even if there is no written contract.


In New York, two laws in particular that address deceptive acts by business are General Business Law Sections 349 and 350. Any consumer who has been injured by a deceptive act or practice may bring a lawsuit under Section 349. New York law under Section 350 prohibits false advertising, which includes failure to disclose important information and misleading labeling or packaging. Section 350 requires in addition to some harm stemming from a deceptive business practice that a consumer relied on a false misrepresentation.

Often in cases involving consumer claims about unfair business practices, consumers choose to pursue a class action.  While violations may be minor or difficult to prove on an individual basis, when many consumers join together in a class action, the potential money at stake grows exponentially, forcing the company to pay attention. Class actions are used to right many wrongs, including but not limited to: (1) unlawful company-wide pay practices or discrimination; (2) unfair or deceptive business practices; and (3) securities fraud that occurs when publicly held companies make false or deceptive statements concerning their stock value and viability that eventually cause the value of stockholders’ shares to decrease significantly.

There is a wide variety of business practices that may constitute false, fraudulent or deceptive practices, including:

  • Hidden, unfair, inflated charges for goods and services;

  • Excessive or misrepresented fees;

  • Bait and switch tactics by business, advertising one good or service only to provide customers with an inferior product;

  • Scams, aggressive debt collection, abusive credit card, tax or mortgage settlement services;

  • Deceptive refunds or rebates;

  • Improper or unauthorized use of sensitive personal, medical or financial information;

  • Deceptive or unfair credit card or banking practices.

Only an attorney can bring a class action lawsuit, and the law limits the amount of time consumers have to seek legal recourse for injuries. The attorneys at Pelton Graham LLC have extensive experience bringing, managing and resolving large, complex class actions that result in real recovery for injured plaintiffs.


The attorneys at Pelton Graham LLC are admitted to practice in New York, New Jersey, California, Oregon, Illinois and Iowa, and may work with a network of other attorneys throughout the country.


Disclaimer - Lawyer Advertising. The material contained in this website is for informational purposes only and is not to be considered legal advice. A lawyer-client relationship is not created by visiting this website. Prior results do not guarantee a similar outcome.

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